As the popularity of overlanding continues to grow, Subaru’s presence celebrates owners’ love of outdoor adventure and the camaraderie it builds.
Subaru of America, Inc. is returning as the title sponsor of the 2026 Overland Expo, bringing an expanded Camp Subaru experience to Costa Mesa, California, where Subaru is set to showcase its adventure-ready SUVs, hands-on off-road workshops, record live podcasts, feature music, and offer owner-focused programming.
Camp Subaru will feature a full lineup of Subaru’s latest adventure models — including the 2026 Crosstrek Wilderness, Outback Wilderness, Forester Wilderness, the Trailseeker, and the Forester Hybrid — alongside new accessories from outdoor brands such as REI and Thule. The exhibit is designed as a gathering place for both longtime Subaru owners and newcomers curious about vehicle customization and practical overlanding gear.
With over eight million Americans taking overlanding trips in 2024 — a number industry analysts expect to grow roughly 50% in the coming years — Camp Subaru aims to be a practical, immersive classroom for would-be and veteran adventurers alike. Attendees can take workshops on off-roading techniques, pet travel safety, camp setup, navigation, and route planning, and learn best practices from experts and fellow enthusiasts.
“Subaru owners are known for their enthusiasm around outdoor adventures, and Overland Expo is a prime destination for them to meet, share stories, and plan for their next excursions,” said Alan Bethke. “We want to do everything we can to support them and their dedication to our brand with access to our latest off-road-ready vehicles, unique onsite experiences, and inspiring discussions.”
True to its More Than a Car Company® positioning, Subaru will also continue community-minded programming at the Expo. The company will partner with local shelters to host pet adoptions, run workshops on safe pet travel, provide complimentary dog treats and pet water stations, and support the Subaru Loves Pets® initiative with pet-focused giveaways.
According to Subaru, select Overland Expo stops will add owner perks such as an evening reception and access to Subaru Base Camp, an owner-exclusive camping area offering food, beverages, and yoga classes.
For more information about Subaru’s presence at Overland Expo, go HERE.
For more information about Overland Expo, go HERE.