Author Archives: Shawn E. Bell

So you want to get your book reviewed – Part 1: Amazon’s Top Customer Reviewers

Amazon is a pioneer in the customer review arena.  Practically since the beginning, the site has had customers who purchased products and reviewed them.  Over the years, they’ve cultivated their reviewers and refined a continually maintained list of “Top Customer Reviewers.”  The list of top reviewers is updated once a day, and – according to Amazon – “showcase our best contributors at the moment.”

This is a good place to look for reviewers who have a proven track record, and presents you with a one-stop-shop to look at how (and what!) the reviewer reviews, and where their interest lays.

From Amazon:

  • Review helpfulness plays an important part in determining rank. Writing thousands of reviews that customers don’t find helpful won’t move a reviewer up in the standings.
  • The more recently a review is written, the greater its impact on rank. This way, as new customers share their experiences with Amazon’s ever-widening selection of products, they’ll have a chance to be recognized as top reviewers.
  • We ensure that every customer’s vote counts. Stuffing the ballot box won’t affect rank. In fact, such votes won’t even be counted.

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The Cathedral Range: Project Yosemite’s Favorite Spots

Yosemite Park has put up a new blog post about the Cathedral Range, which is one of Project Yosemite’s favorite spots.

The Cathedral Range is an offshoot of the Sierra Nevada mountain range just south of Tuolumne Meadows inside Yosemite National Park. The granite foundations of the range were sculpted during the Pleistocene by glaciation, while the peaks – which were above the highest glaciation – remained untouched.  The lack of glaciation gives the peaks a “spire-like” appearance.  The range is named after Cathedral Peak, which rises 10,916 feet above sea level.

Project Yosemite is a collaboration by Sheldon Neill and Colin Delehanty, who have “teamed up to film Yosemite National Park like never before.”  Their most EXCELLENT first film “Yosemite HD” is a must see.  Links below.

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Three Top Strategies to Guarantee Book Sales

The Savvy Book Marketer has put up a blog post by Kathleen Gage about book promotion strategies.  This is an area where many writers fail, as … well, they’re writers, not marketers.

I’ve heard writers refer to the excellent promotion tools provided by Amazon – like the Select program that allows authors to give their books away for up to 5 days over a 90 day period where the book is exclusively offered by Amazon – as a “gimmick.” These same authors claim that they gave away “hundreds” of books to people and because of that they lost “hundreds” of sales.

These writers don’t know the first thing about marketing, and they need to learn it – and fast.

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CourseSmart Survey: college students are relying more and more on ebooks

CourseSmart has been working with publishers, educators and students since 2007 to integrate ebooks and digital content into college technology ecosystems, bringing digital course materials directly to faculty and student bodies.

While they’re certainly biased towards digital over dead-tree media, they have used Wakefield Research – an independent research firm – to conduct a survey about students and their increasing reliance on technology.  The result is their “Third Annual Survey on Education and Technology.”

From PRnewswire:

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7th Annual Taste of Flight Gala – A Salute to the Mighty 8th!

Mark your calendar for the 7th Annual Taste of Flight Saturday, October 26! The event will center on the stories of veterans of the Mighty Eighth, the greatest aerial force ever assembled. Check back often for updates on the program participants. The 7th Annual Taste of Flight will feature wine and beer tastings and a delicious selection of food stations hosted by local restaurateurs. Bid on wine and aviation-related items in the Silent Auction. And of course, the Museum’s rare aircraft will be on display front and center.

Sponsors will mingle with the speakers at the VIP reception before the event and receive reserved seating for the program. To become an event sponsor, contact Karen Hinton at 909.597.4754 or by email at Karen Hinton. We expect over 350 guests to attend. This event will sell out! Sponsorships are available now. Check back often for updates on the participating wineries and brewers and a list of auction items. Visit the Planes of Fame Air Museum and Taste of Flight Facebook page for all the latest event news.  Join us Where Warbirds Fly and Aviation History Lives!

Find out more about this event HERE.

For more information on the Planes of Fame Museum, you can visit their website HERE.