Amazon is a pioneer in the customer review arena. Practically since the beginning, the site has had customers who purchased products and reviewed them. Over the years, they’ve cultivated their reviewers and refined a continually maintained list of “Top Customer Reviewers.” The list of top reviewers is updated once a day, and – according to Amazon – “showcase our best contributors at the moment.”
This is a good place to look for reviewers who have a proven track record, and presents you with a one-stop-shop to look at how (and what!) the reviewer reviews, and where their interest lays.
From Amazon:
- Review helpfulness plays an important part in determining rank. Writing thousands of reviews that customers don’t find helpful won’t move a reviewer up in the standings.
- The more recently a review is written, the greater its impact on rank. This way, as new customers share their experiences with Amazon’s ever-widening selection of products, they’ll have a chance to be recognized as top reviewers.
- We ensure that every customer’s vote counts. Stuffing the ballot box won’t affect rank. In fact, such votes won’t even be counted.