The Wall Street Journal is reporting that Stephen King’s new novel won’t be released as an ebook.
“Maybe at some point [there’ll be an ebook]” King told the WSJ, “but in the meantime, let people stir their sticks and go to an actual bookstore rather than a digital one.”
While this is interesting … I’m not buying the reasoning. Supposedly, he’s doing this to help out bookstores. Yet he’s releasing the book through the Most Hated Enemy Of Bookstores: Amazon and other e-retailers.
So the take-away for me is that Stephen King came up with a new way to market: make an announcement that people will chew through without thinking about it. Welcome to the wonderful world of press releases.