Alex Palmer has posted an article over at Publishers Weekly about the success Maya Cross is having reaching her readers.
From the article:
Among self-published authors’ major advantages over published big-names is often a more personal connection with readers. Whether exchanging comments on Twitter, posting updates to their blog, or taking other steps, these writers tend to ingratiate themselves with readers in a more direct way than a formal marketing blitz it likely to accomplish.
That has been part of the reason that Australian author Maya Cross has seen each installment of her three-part erotic romance Alpha Series become a bestseller. But while an unimpeded connection with readers has been key to Cross’s success, also important has been maintaining a certain privacy.