Tag Archives: marketing

Kindle Scout has officially rolled out!

Kindle Scout is a “reader powered” publishing program offered by Amazon where authors can submit their new never-been-published books and be considered for a publishing contract by Kindle Press.

Books that make the cut will be published by Kindle Press.  They’ll receive a publishing contract with 5-year (renewable) terms, a $1,500 advance, 50% eBook royalty rate, and Amazon’s “easy rights reversion” so you can get your book rights back when you’re done.

What makes this program unattractive is the 20% lower royalty rate than if you’d published through Kindle Direct Publishing yourself.  This rate is still 35% higher than if you’d published through a traditional publisher, so it’s kind of a push in my book.

What makes this program something you should look at is the advance (it’s not much, but it’s more than you’d get if you published yourself) and the all important “featured Amazon marketing.”  If you’re an author, you know that writing the book isn’t the hard part; it’s getting people to know you’ve written a book.  Amazon – the 800 lb. gorilla in the room when it comes to selling books and eBooks – sells more books than everyone else combined.  If they’re going to feature your book, then – by all means – you should welcome that!

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Three Top Strategies to Guarantee Book Sales

The Savvy Book Marketer has put up a blog post by Kathleen Gage about book promotion strategies.  This is an area where many writers fail, as … well, they’re writers, not marketers.

I’ve heard writers refer to the excellent promotion tools provided by Amazon – like the Select program that allows authors to give their books away for up to 5 days over a 90 day period where the book is exclusively offered by Amazon – as a “gimmick.” These same authors claim that they gave away “hundreds” of books to people and because of that they lost “hundreds” of sales.

These writers don’t know the first thing about marketing, and they need to learn it – and fast.

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Stephen King Not Releasing New Work As eBook

The Wall Street Journal is reporting that Stephen King’s new novel won’t be released as an ebook.

“Maybe at some point [there’ll be an ebook]” King told the WSJ, “but in the meantime, let people stir their sticks and go to an actual bookstore rather than a digital one.”

While this is interesting … I’m not buying the reasoning.  Supposedly, he’s doing this to help out bookstores.  Yet he’s releasing the book through the Most Hated Enemy Of Bookstores: Amazon and other e-retailers.

So the take-away for me is that Stephen King came up with a new way to market: make an announcement that people will chew through without thinking about it.  Welcome to the wonderful world of press releases.