I had wondered about this for awhile; having an interest in photography, I’ve got a copy of Master Your DSLR Camera. When I went to the BetterBook site, I noticed that the ebook was available as an app. It’s an ebook. It’s for sale on iTunes. It’s #1 in the iBookstore, but way lower on the app store. I saw this as probably a failure of Apple; they must have categorized the ebook incorrectly, or the ebook creator had made a mistake with the upload.
Turns out that the publisher – Open Air – is selling 10 to 30 times as many ebooks through the app store as they are through iBookstore. Being #1 in the iBookstore is 10 sales a day. Ranking around 7th in the App Store translates to 150 sales a day.
Laura Hazard Owen wrote a piece about this particular book over on PaidContent, titled “Want to publish an ebook for iOS? Surprising tips from iPad publisher Open Air.”
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