ALLi Partner member Simon Avery, book designer at idobookcovers.com, explains the most important principles of cover design for books to be sold online.
From ALLi Self Publishing Advice:
The rise of online book retailers such as Amazon have changed the rules of book cover design. And authors who realise this stand to do much better in their sales.
I’m always surprised to see how many books’ covers are not optimised for online sales – which means authors who do so can grab a huge advantage. A cover designed with Amazon in mind can put you firmly above the competition, including books by trade publishers.