The Savvy Book Marketer has put up a blog post by Kathleen Gage about book promotion strategies. This is an area where many writers fail, as … well, they’re writers, not marketers.
I’ve heard writers refer to the excellent promotion tools provided by Amazon – like the Select program that allows authors to give their books away for up to 5 days over a 90 day period where the book is exclusively offered by Amazon – as a “gimmick.” These same authors claim that they gave away “hundreds” of books to people and because of that they lost “hundreds” of sales.
These writers don’t know the first thing about marketing, and they need to learn it – and fast.
Yep, even as ebook prices take a weekly tumble – or momentary rise – on the rollercoaster of retail sales, American publishers are reporting that the revenues coming in from ebook sales continues to rise.
The Wall Street Journal is reporting that Stephen King’s new novel won’t be released as an ebook.