Barnes and Noble announced some significant changes with the Nook today, following the press release of their fourth-quarter and full-year earnings reports. They took a beating, but they’re going to pivot.
Barnes and Noble will stop manufacturing the Nook tablets after the holiday season, but will continue to make eReaders.
From the press release:
The company plans to significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing. Going forward, the company intends to continue to design eReading devices and reading platforms, while creating a partnership model for manufacturing in the competitive color tablet market. Thus, the widely popular lines of Simple Touch and Glowlight products will continue to be developed in house, and the company’s tablet line will be co-branded with yet to be announced third party manufacturers of consumer electronics products. At the same time, the company intends to continue to build its digital catalog, adding thousands of eBooks every week, and launching new NOOK Apps.
With the discounting of Nook tablets, now might be a good time to pick one up…
You can read the full press release HERE.