Tag Archives: author

“Never Give Up” – Guy Kawasaki

In his keynote speech Saturday at uPublishU, former Apple evangelist Guy Kawasaki talked about his personal journey from traditionally published writer to indie author.  He also provided 10 great self-publishing tips to the packed house (although, personally, I believe #10 – “Never give up” – should be #1!).  Kawasaki is a prolific author of 12 book, including APE: Author, Publisher, Entrepreneur-How to Publish a Book.

In the Publishers Weekly article, he talks about the pros and cons of self-publishing:

On the pro side, Kawasaki cited editorial, sales, and marketing control, quicker time to market, and increased royalties. “APE sells for $9.99 as a Kindle e-book and we make $7,” he said. “And that is remarkable. That is like four times traditionally published…These are good numbers.” The drawbacks, Kawasaki said, include no advance, increased responsibility for all aspects of the publishing process, and loneliness.

You can read the whole article HERE.

You can pick up a copy of APE: Author, Publisher, Entrepreneur from Amazon HERE.

Question: What is the hardest thing about publishing an ebook?

This question was recently asked in a group I’m part of.  Here’s the whole question:

Question: What is the hardest thing about publishing an ebook?  I’m curious what problems here people have had with publishing ebooks themselves. i’m currently working on two books that I want to release as ebooks, but I’d like to avoid some of the common mistakes and problems if at all possible. I’ll be making enough of my own as it is! 🙂 Thanks!

Answer: The hardest part about publishing an ebook is marketing. It’s exactly the same problem authors have with publishing through a traditional publisher. Marketing will always be the most difficult part; it’s the actual sale to the consumer. In order to get your book to the person who has the least resistance to buying your book, you have to let them know it exists, and that – even for the Big Six … or Big Five … or Big … well, Big However Many Publishers There Are Still Left Dragging Their Dinosaur Tails Behind Them Out There – is a problem. At least with a publisher there’s a possibility that you might – maybe – get spot on a shelf without you having to personally intercede or promise sexual favors (at least initially) for awhile. Continue reading