Michelle Castillo has posted an article over at ADWEEK about The National Park Service and National Park Foundation’s new logos which will be rolled out over the next two years in anticipation of the NPS’s 100 Year Anniversary. From the article:
The National Park Service’s 100-year anniversary isn’t until 2016, but it’s celebrating early by getting a facelift for its logo. It’s all part of a new campaign rolling out in the next two years called “Find Your Park,” meant to expose the national park system to millennials and multicultural communities.
“Looking at the continued relevancy of the parks, it was obvious we needed to bring awareness to a younger generation, to reintroduce the parks to those [who] have been enjoying them and to those who did not have an awareness of them,” said National Park Foundationpresident Neil Mulholland.