Amazon is a pioneer in the customer review arena. Practically since the beginning, the site has had customers who purchased products and reviewed them. Over the years, they’ve cultivated their reviewers and refined a continually maintained list of “Top Customer Reviewers.” The list of top reviewers is updated once a day, and – according to Amazon – “showcase our best contributors at the moment.”
This is a good place to look for reviewers who have a proven track record, and presents you with a one-stop-shop to look at how (and what!) the reviewer reviews, and where their interest lays.
From Amazon:
- Review helpfulness plays an important part in determining rank. Writing thousands of reviews that customers don’t find helpful won’t move a reviewer up in the standings.
- The more recently a review is written, the greater its impact on rank. This way, as new customers share their experiences with Amazon’s ever-widening selection of products, they’ll have a chance to be recognized as top reviewers.
- We ensure that every customer’s vote counts. Stuffing the ballot box won’t affect rank. In fact, such votes won’t even be counted.
The list of Top Customer Reviewers can be found HERE.
The list includes reviews for everything sold on Amazon … and Amazon kinda sells, well, everything. Keep that in mind before you blindly blanket the list soliciting reviewers; you don’t need to contact a guy who reviews toasters about reviewing your latest romance novel.