When the United States Department of Agriculture released its Visual Standards Guide back in January, it contained the ominous phrase ‘agency logos are being phased out and replaced with a standardized signature model to be adopted by all USDA agencies.’
This reminded me of the Borg’s ‘you will be assimilated’ phrase from Star Trek the Next Generation. And, given that the USDA is the same department that oversees things like the homogenization of milk, it makes absolute sense that they’d want to make sure that their employees, vehicles, websites, uniforms, etc. would all be … ‘assimilated.’
But here’s the thing. The U.S. FOREST Service is all about forests and forestry. The USDA’s logo is described – by the USDA themselves – as “a graphic representation of the land — the foundation of all agriculture — and the Department’s initials. The symbol’s colors — dark green and dark blue — represent the essential elements of earth, air, and water. Together these elements comprise the symbol.”
Falling back on my Southern California roots and lingo: “Dude. Really?“

April 20th through the 28th, 2013 is National Park Week! For National Park Week 2013, get free admission to all National Parks (including your parking fees waived) weekdays from April 22-26. Check with your local National Park (with 401 national parks, there’s bound to be one near you!) to make sure what the costs are before you jump in the car. There’s a diclaimer on most sites: “Fee waiver includes: entrance fees, commercial tour fees, and transportation entrance fees. Other fees such as reservation, camping, tours, concession and fees collected by third parties are not included unless stated otherwise.”
This just in! Representative Paul Cook (R-Yucca Valley) has issued a statement regarding the Marine Corps Air Ground Combat Center’s planned expansion in Twentynine Palms, California:
Jeep Jamborees are off-road adventure weekends that bring together the outdoors, down-to-earth people, and their Jeep 4x4s.
The California Department of Fish and Wildlife and volunteers from around the state, have established a brand new herd of Sierra Nevada bighorn sheep.