Michelle Castillo has posted an article over at ADWEEK about The National Park Service and National Park Foundation’s new logos which will be rolled out over the next two years in anticipation of the NPS’s 100 Year Anniversary. From the article:
The National Park Service’s 100-year anniversary isn’t until 2016, but it’s celebrating early by getting a facelift for its logo. It’s all part of a new campaign rolling out in the next two years called “Find Your Park,” meant to expose the national park system to millennials and multicultural communities.
“Looking at the continued relevancy of the parks, it was obvious we needed to bring awareness to a younger generation, to reintroduce the parks to those [who] have been enjoying them and to those who did not have an awareness of them,” said National Park Foundationpresident Neil Mulholland.
The National Park Foundation, the nonproft arm of the National Park Service, hired Grey New York to help with rebranding. Ken Dowling, a partner at the Grey Group, said that part of the challenge was introducing millennials and other new communities to the national parks without alienating loyal park-goers.
“I don’t think it’s been on the millennials’ radar,” Dowling said.
While the iconic arrowhead will still be prominently featured in the logo and is not going away, the revamped design will show the connection between the National Park Service and the National Park Foundation.
You can read the rest of the article HERE.
I’m a big fan of the National Park Service’s logo and – after what the NPS had to go through to keep the logo as part of the uniform – I’m worried that we’ll lose this bit of Americana forever with this new change. The National Park Foundation’s hat logo … meh, I’m not as enamored.
From the National Park Service website:
The most notable example of NPS graphic design is its arrowhead logo. Along with the ranger uniform, the arrowhead is the principal means by which the NPS is identified by the public.
For over 50 years, the NPS Arrowhead has helped secure worldwide recognition for the Service and its mission.