Alex Palmer has posted an article over at Publishers Weekly about the success Maya Cross is having reaching her readers.
From the article:
Among self-published authors’ major advantages over published big-names is often a more personal connection with readers. Whether exchanging comments on Twitter, posting updates to their blog, or taking other steps, these writers tend to ingratiate themselves with readers in a more direct way than a formal marketing blitz it likely to accomplish.
That has been part of the reason that Australian author Maya Cross has seen each installment of her three-part erotic romance Alpha Series become a bestseller. But while an unimpeded connection with readers has been key to Cross’s success, also important has been maintaining a certain privacy.
For one thing, “Maya Cross” is not the author’s actual name, but a pseudonym taken on to add allure to the Alpha books.
“It seemed like a logical choice to publish under a pseudonym,” says Cross. “I like the idea of having a layer of protection between myself and the people who are reading my writing.”
Still relatively new to self-publishing (her first novel, Locked, was published in March of this year), Cross sees a pseudonym as a way to maintain the freedom to try on different roles as an author—exploring new genres and styles under different names—without alienating readers expecting a particular type of book from “Maya Cross.”
You can read the rest of the article HERE.