Jason Illian has posted an article on Good E-Reader about the how eBooks are fueling untraditional sales outlets. From the article:
Inside of publishing, there is tremendous concern around the declining number of physical bookstores and limited shelf space. And for good reason—authors and publishers want to sell more books. As such, they need visibility and distribution to do so. Bookstores are also communities where readers naturally congregate, discover new books, and connect around content. Without them, publishing is clanking along like a dryer full of army boots.
Despite the fact that Barnes & Noble will soon shutter one-third of its stores, the future is anything but bleak. There’s a case to be made that great books and authors will ultimately get MORE visibility in the digital space. Agile publishers will have MORE distribution outlets and partnership opportunities than ever before. To do this, we have to see ebooks for what they really are. Rather than thinking of ebooks in the same vein that we view physical books, we need to look at them as valuable content that should not be bound by the same marketing, distribution, and promotional rules that apply to physical books. Just like their price point changes, so does our ability to distribute and sell them.
Jason Illian is the Founder and CEO of Bookshout!, a dynamic social e-book company which focuses on connecting people around books. Their flagship technology allows people to read together, engaging and interacting around content across multiple devices and platforms.
You can read the complete article HERE.
You can visit the Good E-Reader website HERE.