ALLi is the Alliance of Independent Authors, the professional association for self-publishing writers. They host an EXCELLENT self-publishing advice blog HERE.
Roz Morris has posted an article about how she got her book into brick-and-mortar bookstores. From the article:
Indie author Roz Morris explains how she got her novel stocked by bricks-and-mortar bookstores – and how self-published books meet independent booksellers’ needs.
Like many indie authors, I wasn’t sure I’d ever get my books into shops. I made print editions because it was unthinkable not to, and I did what I could to get widespread distribution. So I was all ready to be stocked… if bookshops knew to look for me. Always the hardest part.

Self-publishing can be an uphill battle. If you’re an author – not a publisher – you’ve had to either develop a whole new set of skills, or settle for only selling your work to relatives. That is, until now.
Yep, even as ebook prices take a weekly tumble – or momentary rise – on the rollercoaster of retail sales, American publishers are reporting that the revenues coming in from ebook sales continues to rise.
Barnes and Noble announced some significant changes with the Nook today, following the press release of their fourth-quarter and full-year earnings reports. They took a beating, but they’re going to pivot.