On August 1, 1941 the legendary Jeep was born.
From Wikipedia:
The first Willys MB Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle (SUV) brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second oldest 4-wheel-drive brand. The original Jeep vehicle that first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II, as well as the postwar period. Many Jeep variants serving similar military and civilian roles have since been created in other nations.

From his address to the U.S. House of Representatives, August 1, 2013:
Geocaching is introducing Gear Up for Geocaching in a BIG way this August with a pretty terrific contest. According to Geocaching.com, they’ve put together some excellent prize packages that includes treasure from Greenlayer, Camp Chef and others.
The California State Parks Foundation is hosting a Park Champion event this August at the top of Mount San Jacinto.
Short Notice!