Since its introduction way back in 2013, the Jeep Badge of Honor program has been the only official Jeep off-road program exclusively for Jeep brand vehicles. The program was developed and is operated by the Jeep brand and FCA US LLC.
This is a fantastic program that allows Jeep owners to discover trails, engage with other Jeep enthusiasts within the off-road community, and earn hard badges they can display on their Jeeps showing off the trails they’ve conquered. Participants earn points and can gain rankings from “Trail Rookie” all the way up to “Trail Expert!”
Much like the trails Jeeps travel, the Badge of Honor program has hit some bumps along the way. I’ve personally run into FCA reps and even Jeep sales reps who don’t know what the program is or which Jeeps qualify to participate in it (hint: if you’ve got a Jeep, you’re qualified; it’s not like the Jeep Wave program that is only open to Trail Rated Jeep products). Sometimes you couldn’t check-in at a trail. Other times you wouldn’t receive your badge for months – if at all.
Over the last couple of years, however, the program seems to have worked out the kinks, and even got some major upgrades – like all-new badges for new trails!
The updates include seven new trails including the Northwest OHV Park in Texas, the Tread Lightly! Four Wheel Drive Way in Florida, and Bearwallow in West Virginia. This brings the current nationwide total Badge of Honor Trails to 56 trails. California remains home to six BoH trails, including the legendary Rubicon Trail.
“We created the Badge of Honor program as a fun way to interact with our loyal off-road Jeep enthusiasts, allowing them to do what they love most and earn unique trail badges for their vehicles,” said Jim Morrison, Head of Jeep Brand FCA North America. “The program has really taken off and we often see Jeep vehicles with many different badges that represent conquered trails around the country. With continued program interest, we’ve expanded the Badge of Honor mobile app with many new features our customers will enjoy.”
This new upgrade includes:
- Industry-exclusive Badge of Honor mobile app expands with a host of new trails, increased user functionality and even more features
- Badge of Honor program created in 2013 to allow off-road enthusiasts to conquer trails and earn unique trail badges for their Jeep® vehicles
- Jeep owners can download the app, complete trails and request badges easier than ever before
- Users can create a profile that allows them to share their vehicle information, post pictures of their Jeep vehicles in action on Badge of Honor trails and view an all-new trail leaderboard
- Owners can leave trail reviews and tips for other owners directly in the app
- Points can be earned for photo uploads, trail check-ins and reviews
From the Jeep Badge of Honor press release:
For Jeep owners new to off-roading, the Off-Roading 101 section includes off-roading basics, important safety reminders, the history of off-roading, information on dealing with different types of off-road terrain and Jeep Trail Ratings. Inside the app are a variety of trails for all Jeep owners from the novice off-roader to the expert trail guide, allowing everyone accessibility to the outdoors.
You can get the app through Google Play and the Apple App store.
See you on the trails!
“Rubicon” Shawn Bell
Jeep Badge of Honor Trail Expert