Kindle Direct Publishing Announces Kindle MatchBook

KindleMatchbookLogoAmazon is officially launching Kindle MatchBook in October.  The announcement on their website can be seen HERE.

According to the announcement, “For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free.”

The program is making ebook versions of print books purchased new from Amazon, going all the way back to 1995 when Amazon first opened its online bookstore.  This is great news for customers … and it can be great news for indie publishers as well.

Amazon’s official notice to us authors and publishers:

Kindle MatchBook is an innovative new program which enables you to offer your Kindle book at a discount when readers purchase your print book, so you can sell more books.

Here’s how it works:

  1. Select your Kindle Direct Publishing (KDP) title on your KDP Bookshelf and check the enroll box for Kindle MatchBook on the “Rights & Pricing” page.
  2. Set the discount for your Kindle book, available on Amazon.com, by choosing a promotional list price of $2.99 or less.
  3. “Save” your Kindle MatchBook preferences.

The Kindle MatchBook discount you select will not appear on Amazon.com until the program is fully launched in the coming weeks. You will receive an e-mail notification once your Kindle MatchBook discount is live. Your readers will soon have an easy and affordable way to read your book in both print and digital formats. If you don’t already have a print version of your book, you can create one with CreateSpace.

Visit your KDP Bookshelf to enroll your books in Kindle MatchBook today.

There are some interesting caveats, though.  For instance, the one that will probably trip up a lot of indie authors is that the Promotional List Price needs to be LESS than 50% of the regular Digita List Price.  That might be a deal killer for some, but – if you’ve priced your print & digital books right in the first place – it’s shouldn’t even slow you down from enrolling your works.  According to Amazon:

Promotional List Price options must be at least 50% lower than the regular Digital List Price for the Kindle MatchBook program to be a compelling discount for readers.   When you set the Promotional List Price, only options that result in a discount of 50% or more will be available. For example, if you set the regular Digital List Price of your book to $3.99, your Promotional List Price options for that book will be $1.99, $0.99, or free (because the $2.99 option is not a 50% discount off of $3.99).

A smart pricing strategy to maximize your profit would be to set your regular Digital List Price to at least $5.99, so you qualify for the $2.99 50% Promotional List Price option.  I’m just sayin’…

You don’t have to be enrolled in any other program (like Kindle’s Select program) to participate in Matchbook, either.

So why would you want to participate?  Amazon says:

By enrolling your existing and new titles in Kindle MatchBook you can:

  • Sell more books and earn royalties on incremental Kindle sales.
  • Enjoy the flexibility of setting a Promotional List Price for your book – choose from $2.99, $1.99, $0.99, or free.
  • Delight fans of your book by offering an affordable, multi-format reading experience, whether on a Kindle device, free Kindle reading app, or in print.

Enrolling your work is as simple as clicking a box and – viola – your book is in.  To leve the program, you just un-check the same box.

You can read Amazon’s customer announcement HERE.

You can read the KDP MatchBook FAQs HERE.