It was announced yesterday that John Deere is joining Tread Lightly!’s Restoration for Recreation program as the newest sponsor.
I am a big fan of Tread Lightly! projects, and support initiatives like the Restoration for Recreation that help to bring sponsors, government agencies and volunteers together to proactively manage and protect access to public lands.
When I first heard of Restoration for Recreation back in 2000, it had already been up and running for three years. It’s goal was to restore damaged or degraded/unusable outdoor areas back into the recreation that they originally were. By including government, private sponsors and volunteers in visible campaigns, Tread Lightly! continues to be a great organization that promotes good stewardship of our public lands and recreation areas – and John Deere is quite a heavy hitter when it comes to outdoor equipment! Maybe we can get some of that John Deere green and yellow equipment out here in our local Southern California forests!
From the press release:
As a pilot Restoration for Recreation project, John Deere is donating cash and volunteers and the local John Deere Dealer, James River Equipment in Asheboro, NC is donating the use of heavy equipment, as well as volunteers to help offset some of the costs incurred by the U.S. Forest Service to manage the use of Off-Highway Vehicles (OHVs) on one of the country’s most heavily visited national forests – the Uhwarrie National Forest.
Situated between North Carolina’s growing metropolises of Raleigh, Greensboro and Charlotte, the project will promote resource stewardship throughout the Badin Lake OHV Trail Complex by constructing three new informational trailhead kiosks, installing approximately 700 feet of wooden guiderail and mitigating impacts to water quality from the use of OHVs in the forest.
“This project gives us the opportunity to demonstrate our commitment to being a great global citizen and a chance to engage volunteers, get our hands dirty and do something great in our own backyard,” said Kevin Lund, product line marketing manager for utility vehicles at John Deere. “Safeguarding the environment is nothing new to John Deere. We know responsible resource management is vital to our company, employees, customers, neighbors and world.”
John Deere’s Cary, NC facility, just about an hour’s drive from the Uhwarrie National Forest, is the primary location for the marketing and sales activity across the Eastern U.S. for a growing line of John Deere utility vehicles.
There are many ways you can get involved and support our outdoor areas. Tread Lightly! is one of the great organizations that you should consider supporting.
You can read the whole press release HERE.
You can visit John Deere HERE.
You can find out more about Tread Lightly! (and join the organization!) HERE.